Best Vape Flavours Of 2025

Posted by Pure E-Liquids on 24th Mar 2025

Man Enjoying E-Liquid Flavours

With spring fast approaching for 2025, the vaping landscape continues to grow, bringing new flavours that cater to both new vapers and those further along in the smoking cessation journey. But with so much choice, which vape flavour is best?

The diversity of choices available can be overwhelming but also highlights why so many switches from cigarettes to vaping (approximately four million in the UK). This guide aims to demonstrate not only some top vape manufacturers of e-liquids but most importantly the best vape flavours available in 2025.

The Evolution of Vape Flavours

To truly appreciate the best vape flavours of 2025, it is essential to recognise how far the industry has come. Starting with Cigalikes in the early 2000s, fast forward 25 years to see how vape technology has developed considerably. Since the inception of vapes, there has been a dramatic shift from purely tobacco flavours for an easy transition from smoking to complex concoctions that can be either gourmet desserts or tropical fruits.

The Shift from Tobacco to Variety

In the early days, vape flavours were heavily focused on traditional tobacco, and why not? Considering that a cigarette damages taste buds, smokers sometimes want to start with familiar flavour habits such as tobacco or menthol to get a similar taste experience to cigarettes. An electronic vape with coils and features like temperature control and adjustable airflow can be confusing enough.

However, as the market grew, so did the demand for variety. As vapers regain their sensation for taste, naturally they want to enjoy the likes of strawberry, watermelon and even the two fruit flavours combined.

Consumers sought flavours that offered more than just a cigarette-like experience. This shift led to the exploration of diverse flavour profiles, including fruits, sweets, and beverages, opening a new world of possibilities. With that in mind, let us explore the options available this year from the likes of Elf Bar, Vaporesso, Vsavi, Lost Mary and Elux.


12 Vape Flavours and Manufacturers of 2025 Reviewed

Selecting the best vape liquid flavours involves considering both personal preferences and industry trends. Here, we highlight some standout flavours that are making waves this year:

Best Elf Bar Flavour - Elf Bar P1 Blue Razz Lemonade

For a few years now we have seen the emergence of the major brand Elf Bar as the dominant force in the disposable market. Disposables are the best option for smokers who do not understand the different technical aspects of vaping and just want a simple puff bar for convenience. However, they are not the most sustainable choice for environmental reasons, which is why Elf Bar created Elfliq, a 10ml alternative for refillable vape kits. One of their best and most popular flavours is Blue Razz Lemonade.

A tantalising blend of blue raspberry and lemonade, offering a sweet and tangy experience. The combination of sweet blueberries and tart lemonade creates a refreshing and invigorating vape. It is a perfect choice for those who enjoy a balanced fruity flavour.

Mentions must go to spearmint as well, for a refreshing sweet vape with a hint of mint that pops right off the tongue with a cooling and rich flavour experience.

Best Vsavi Flavour: Red Tobacco

Another popular range of freebase nicotine e-liquids in a variety of different nicotine strengths from 1.8% (18mg) down to zero nicotine is from Vsavi. With the Platinum collection, you have 15 different flavours to pick from to satisfy any taste buds. The most popular of all without a doubt is the iconic Red Tobacco.

This flavour gives you an experience that is like smoking without the nasty aftereffects of combustible tobacco. No uncomfortable scratching sensation on the throat and a smooth amount of vapour that’s not too big in volume. It is the ideal mouth-to-lung experience that is mild enough and creates a smoother transition from smoking to vaping. A fantastic option for those who want to only vape tobacco flavours.

Available with an easy-to-use dropper that comfortably slots inside your tank or pod fill port, Platinum vape juice bottles provide safety with a childproof function and are created with pharmaceutical nicotine for optimum intake and satisfaction.


Best Lost Mary Flavour: Maryliq Watermelon Ice

Another fine example of switching effortlessly from disposable vapes to refillable e-liquids is Lost Mary. They have recreated some of their favourite flavours and after testing, we have found the Watermelon Ice flavour is by far one of the best available.

It is very similar to the Lost Mary BM600 version and might even be a stretch better (bear in mind that flavours are subjective - it might work for one person better than another!).

You get the lovely burst of salivating watermelon flavour, as well as the cool hit of ice recreation on the exhale.

Best Elux Flavour: Legend Fresh Menthol Mojito

Elux is renowned for its dedication to innovation and high-quality e-liquids, with a particular focus on nic salts. Their liquid flavours are crafted to deliver a reliable and authentic flavour experience for each puff provided. For 2025, the exciting Elux Legend collection continues to explore and offer a wide range of flavours that captivate the senses. One of which is a drink-inspired flavour – Fresh Menthol Mojito, our personal favourite from testing.

Just like the classic cocktail, it is a fine blend of sweet mint notes with a refreshing oomph of ice, crushed with a dash of lime to provide a subtle taste like no other. Other awesome flavours from the Elux Legend range include Elux Mr Blue (a combination of Blackberry, Blueberry, Menthol, and Raspberry), Blueberry Cherry Cranberry or Cola if you have a sweet tooth or seek another iconic beverage in a vape.


Best Bar Juice 5000 Flavour: Lemon Lime

The Bar Juice 5000 range was another in contention for the best e-liquid brand to deliver vapes that hit like disposables. Offering high strength nic salts at 20mg or lower strength at 10mg, there is something for different nicotine levels. One of their top offerings is the Bar Juice 5000 Lemon Lime flavour.

A vibrant and fruity mix that captures the essence of a tropical getaway by combining two acidic citrus fruits usually added to cocktails at your favourite bar. The blend of exotic fruits with obvious sweet flavourings creates a multi-layered flavour profile that is both refreshing and exciting. This flavour is ideal for those who want to experience a taste of paradise with every puff. Bar Juice keeps it simple and yet delivers tons of great options to mix it up, whether that is Grape, Orange Zest or classic with Cream Tobacco.

Best Vaporesso Flavour: Deliciu Apple Peach

Vaporesso has quickly emerged as the go-to brand for not just vape kits (which has been the case for many years) but e-liquids too. The Deliciu vape juice range, made by Vaporesso, has taken the industry by storm, with some unique flavours to match. Examples such as Wild Apple and Hawthorn would be a welcome addition to any vaper seeking something different.

But our most-loved flavour from the range must be Apple Peach. A subtle taste of apple, with a more prominent hit of peach flavour. It is an ideal choice for those who enjoy a fruit vape flavour that is not too overpowering.


Best Oxva Flavour: Ox Passion Triple Mango

Oxva is another great example of a vape kit and accessory manufacturer that has diversified into the e-liquid sector. Their latest sensation – Ox Passion – is a collection of 10ml 20mg and 10mg nic salt e-liquids. One of their top vape juice flavours in our opinion is Triple Mango.

If you love this juicy sweet fruit, this tropical triple delight combines the sweetness of ripe mangoes with a hint of tanginess, creating a refreshing vape. The balance between sweetness and tang provides a vibrant experience that is not for those seeking a lighter taste – note this one is strong in flavour initially but does not linger for too long. Looking for something with a longer-lasting impact? Ox Passion also offers Mint Mix or Cherry Peach Lemon if you want to redefine your vape juice of choice!

Best IVG Air Flavour: Strawberry Ice

A UK-based brand like IVG needs no introduction, as they have dominated the e-liquid territory for top flavours on this island for years now. Now as well as the IVG nic salt range, there is also the possibility of excellent prefilled pods packed with flavour. A legendary example of that is the blend of succulent strawberries with a cool ice exhale.

This flavour captures the essence of a sweet vape that lingers long after the initial puff, offering a refreshing flavourful vape. This pod flavour is utilised in the popular IVG Air vape device, which is a user-friendly starter pod vape kit.


Best Vuse Extra Intense Flavour: Berry Watermelon Ice

Another popular vape manufacturer of e-liquids based out of the USA is Vuse. Formerly known as Vype, Vuse goes from strength to strength as a brand, designing some amazing flavours for beginners and experienced vapers. Berry Watermelon Ice highlights the innovation of the vape industry, with a fine mixture of flavours in one e-liquid.

A delightful blend of mixed red berries offers a subtle sweet taste. This is then refined with the bold watermelon flavour for a celebration of the rich and diverse flavours that berries and watermelon have to offer. The perfect summer vape experience.

Best Edge Flavour: Very Menthol

Top brand Edge, also manufactured by a UK-based company, certified by professionals in an ISO class 8 clean room, creates some fantastic vape flavours. One of the most popular flavours is Very Menthol. A cool and invigorating mint flavour blend that refreshes the palate. The crisp and clean taste of mint provides a perfect palate cleanser and is great for those who prefer a simple yet refreshing vape. It is the classic flavour smokers miss following the menthol ban of 2020 in the UK, a go-to choice for many who quit cigarettes for vapes.


Best 100% VG Flavour: Vsavi Pure Virginia Tobacco

Despite the marvellous fruity flavours and dessert options available to vapers, many still love the classic and rich taste of tobacco. One of our best sellers for this category that produces large clouds of vapour is Pure Virgina Tobacco from Vsavi. This is a perfect choice for those who enjoy complex and refined flavours.

With savoury notes, it is loved by those who seek a high-quality vape juice that is clean and smooth on the throat. Ideal for all-day vaping, it is also tailor-made for those who have any allergies to the Propylene Glycol (PG) ingredient, which is found in most e-liquids. This organic vape juice provides a mellow rich vaping experience time after time.

Best Riot Squad Flavour: Pineapple Ice

Award-winning UK brand Riot Squad loves to release the type of e-liquid flavours that intrigue vapers. A vibrant example of this is the juicy notes of Pineapple Ice flavour that transports you to a tropical island. The bold, sweet notes of pineapple are perfectly captured, offering a refreshing escape with each puff. This flavour is ideal for those who enjoy a sweet and invigorating vape experience.


Conclusion

We will continue to keep our eyes firmly fixed as the movers and shakers of the vape industry adapt to last year's news of the disposable vape ban. The best vape flavours are up for debate, and we welcome it at Pure E-Liquids. Our list of the top 12 flavours above is just a few examples of the exciting options we are seeing that can help smokers quit.

By embracing these flavour trends, you can add to your vape juice collection, keeping your vape kit pod or tank full and your taste buds satisfied as you drop your nicotine levels. Feel free to reach out if you need any help pairing your chosen e-liquid flavour with a vape kit – based on your requirements, whether that is larger clouds, changing your nicotine level or focusing on which flavour is the richest in intensity. Our customer service team would be delighted to chat and steer you in the right direction!

With spring fast approaching for 2025, the vaping landscape continues to grow, bringing new flavours that cater to both new vapers and those further along in the smoking cessation journey. But with so much choice, which vape flavour is best?