Best Vape Juice Brands in the UK Ranked

Posted by Pure E-Liquids on 30th Jul 2024

There is no greater time for patriotic spirit than during the Olympics with Great Britain going for gold in the 2024 Paris Games, we wanted to highlight some fantastic UK-based e-liquid brands that stand out in a competitive global market for producing vape juice to fill those much-needed vape kits.

Even though some of the biggest brands that are recognised today including Elf Bar and Vaporesso produce e-liquids made outside of the UK, there are tons of fantastic vape juice manufacturers closer to home that create rich, bold and eclectic flavours that delight in equal measure!

Causing great debate among the Pure E-Liquids team, we have narrowed down our favourite vape juice brands of 2024 in the UK that delight vapers of all levels. But before we get into the nitty-gritty of our top picks, let’s briefly explain what ‘vape juice’ is and the competition UK brands face from around the world.

What is Vape Juice and Who are the Top Brands?

Vape juice, also known as e-liquid, is a key component of any vape experience. It’s the liquid formed of ingredients including Propylene Glycol (PG), Vegetable Glycerine (VG), nicotine, flavourings and water, which all together are turned from an aerosol into a liquid ready to be vaporised and inhaled into the lungs.

Available these days in thousands of different flavours, there are hundreds of top brands that are distributed and sold with the production of millions of units per year. Although some of the most popular brands are based in China, such as Lost Mary, or in the USA, another example being Vuse, the UK is still playing a key role with the brands listed below. Much like the Olympics, these three countries with some juggernaut brands jostle for the best position in the vape industry as if they’re running track and field!


The UK’s Finest Vape Juice Brands of 2024

  1. Riot
  2. IVG
  3. Edge
  4. Doozy
  5. Pod Salt

Riot E-Liquid

Award-winning Milton Keynes-based e-liquid manufacturer Riot E-Liquid has quickly put its name on the map as one of the leading brands for the creation of vape juice. For more than a decade now, they have developed exponentially from their initial goal of converting 10,000 smokers to vaping.

Fast forward to 2024 and they have delivered a huge range of fantastic freebase nicotine and nic salt e-liquids. Collections such as the ever-so-popular Bar Edition range and the Classic Salts have solidifided their name as a leading figure in vaping. With a range of shortfills, hybrid nic salts and disposables as an offering Riot E-Liquid continues to grow as a brand rapidly.

Delicious flavours such as Banana Kiwi Ice as well as the tangy notes of Blueberry Sour Raspberry are just a couple examples of what they can entice vapers with to help them comfortably transition over from cigarettes. We can’t wait to see what they have in store over the next couple of years!


IVG

Selling in over 100 countries, ‘I Vape Great’ - commonly referred to as IVG for short is a name synonymous with vaping. Producing stellar e-liquids, innovative 4 in 1 disposable kits and a wide variety of other products, IVG is a household name in the vaping world. Kicking off their journey in 2016, they have gone from strength to strength, keeping up with the latest industry trends while being pioneers themselves in many respects.

Their collection of nic salts is oh-so-smooth and fun refreshing flavours like Caribbean Crush and Exotic Aloe Grape keep vapers keen and on the lookout for their latest offerings.

Always one step ahead of the rest, IVG were one of the first to announce the exciting 4 in 1 disposable vape ranges to work around the disposable vape ban which is expected to come into place in the UK by next year if the law is passed by the new Labour Parliament.

What we know for sure is IVG doesn't intend to slow down anytime soon and will continue to push the boundaries to enthral vapers seeking the best e-liquids for their chosen vape kit.


EDGE

Edge vaping is a highly respected brand in the UK that has provided affordable e-liquids since 2016 in a range of nicotine strengths. Offering high-quality products that deliver some serious flavour, their mission is simple - ‘To help people worldwide quit smoking through next-generation innovation’.

They do this through a range of products in classic freebase nicotine e-liquids infused with the finest flavourings. Available in 3mg, 6mg, 12mg and 18mg, as well as 0%, it’s all the strengths you could need to adjust your nicotine levels gradually.

Flavour ranges for UK vapers and further afield include classic tobacco, menthol, fruit, mint and berry concoctions. Some of their most popular on our site includes very menthol, heizen (a mix of berry flavours) and cherry menthol. All offer a fantastic throat hit and a small amount of cloud production. Overall, Edge is a reliable brand that keeps delivering optimum flavour for vapers of different stages in their smoking cessation journey.


Doozy

Officially recognised as Doozy Vape Co at all the latest vape expos and press releases, Doozy is a kick-ass brand in vape circles that makes some of the best e-liquids we have tried to date. Based in West Yorkshire, since 2015 the multi-award winning brand has offered e-liquid connoisseurs ‘a flavour for every vaper’ with some truly delightful freebase, nic salt and shortfill e-liquids, with or without nicotine!

Exciting fresh flavours such as their tropical range, including the likes of Tahiti and Hawaii Tropix, plus fun dessert flavours like lemon berry pie show the level of thought and innovation they put into the creation of each e-liquid flavour they make.

As the brand grows, so will the variety of options we can source, so we can’t wait to see what’s around the corner for Doozy. Keep your eyes peeled on Pure E-Liquids for the latest from this top UK vape juice brand.


Pod Salt

Another UK brand we want to shout from the rooftops about is Pod Salt. Focused purely on nicotine salt e-liquids, they know exactly how to make the best delivery of nicotine into the system smoothly and efficiently. With a dedication to providing nic salts using a unique and premium formula, this UK-based company spends a great deal of time researching and creating e-liquids you’ll love.

With their signature fusion blends, classic core flavour e-liquids and until stated otherwise disposables such as the Pod Salt Go 600, the large collection of original tasting vape juice flavours including blueberry jam tart and cola with lime certainly hit the sweet spot!


Verdict on the Best UK Vape Juice Brands

Like every blog we create pitting our favourite brands, e-liquids and devices against each other, vaping is an intriguing industry because the next best innovation can change in an instant. The best UK vape juice is in our opinion Riot E-Liquid, but that’s just at the time of writing.

Just as Britain race for the most gold medals in the 2024 Olympics against the likes of China and the USA, Riot could quite easily be pipped to first place by those who have a different preference. As time goes on, we will update this list as we add more exciting UK brands, so keep checking back or let us know your favourites to keep the vape debate fresh!

There is no greater time for patriotic spirit than during the Olympics with Great Britain going for gold in the 2024 Paris Games, we wanted to highlight some fantastic UK-based e-liquid brands that stand out in a competitive global market for producing vape juice to fill those much-needed vape kits.